In collaboration with Maybank's GenM Global Summit to create a fashion episode at the main hall of Maybank Tower, Kuala Lumpur, GOEN x GenM coordinated a melting pot of cultural fusion through creative rebellion for locals to celebrate.

 

Immerse yourself in curated thrift pop-ups and creative exhibit that showcases the artistry of local designers, alongside with workshops that guides you through the art of blending professional grace with bold fashion, or personal styling sessions that will redefine your wardrobe.
 

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In the context of merging corporate order and hierarchy with the disruptive ethos of GOEN, envision a scenario in which an individual deviates from the uniformity, donning attire that conspicuously contrasts with their fellow workers.

 

This act serves as a catalyst for disorder amid the entrenched corporate norms, effectively challenging the comfort zones of conventional values and modes of thinking. Fashion, in this context, functions as the vehicle for this transformative process, dismantling the old order, only to reconstruct it anew.

 

This process can be likened to the way a pupa undergoes ecdysis, shedding its old exoskeleton to emerge as a completely transformed entity.

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